Digital signage utilizes technology such as LCD, LED, OLED, SMD or projected images to display content and can be found in both outdoor and indoor venues. It offers a broad spectrum of features and endless presentation opportunities, including video, audio, still images, HTML, and Flash animation. One of the main advantages of digital signage is the ability to display the same content on multiple screens or distribute unique content to each screen separately. It is also possible to schedule content to change at regular intervals or times based on distinct messaging or changing audiences.
Applications of Digital Signage
Some of the main applications of digital signage include:
- Public information
- Internal communication
- Digital menu boards
- Advertising
- Brand building
- Customer influencing
- Enhancing the customer experience and the interior environment of a business
Types of Digital Signage
Digital signage can be divided into six main categories based on different applications, each serving specific user demands:
- Digital Out of Home (DOOH): This category refers to dynamic media distributed across place-based networks in venues like shops, health clubs, educational institutions, airports, bus stations, highways, etc. DOOH media benefits both location owners and advertisers by engaging audiences and extending the reach and effectiveness of marketing messages. DOOH is further divided into five subcategories:
- Digital Billboards
- Place-Based DOOH
- Elevator-Based
- Public Transport
- Point of Sales
- Video Walls: A video wall is a multi-monitor system that includes multiple computer monitors, video projectors, and digital displays styled together to form one larger screen. These screens are designed with narrow bezels to minimize gaps and are built for long-term serviceability. Common applications include outdoor large screens, monitoring command centres, and conference rooms. There are four types of video walls based on display technologies:
- LCD Video Walls
- LED Video Walls
- Blended Projection Systems
- Rear Video Projection Video Walls
- Interactive Displays: Interactive digital signage allows customers to engage with your business by accessing specific information relevant to their needs. There are three main types of interactive displays:
- Digital Way finding and Directional Signage
- Product Catalogues
- Self-Service Kiosks
- Digital Standees: These are electronic SMD boards using digital images, videos, streaming media, and other graphic content. They are broadly used for branding and educational purposes, making information easy and less time-consuming for potential users. Digital standees are attractive, portable, and can be easily installed in various venues like transportation systems, museums, stadiums, retail stores, and more.
- Digital Menu Boards: A digital menu board integrates a display screen with digital signage media player and software to display menus of a restaurant or food and beverage outlet. They are easier to read and update with new menu items and prices. Customers prefer digital menus for making quick ordering decisions, enhancing their experience, and encouraging the purchase of popular items.
- Immersive and Simulation Displays: Immersive displays provide higher human engagement with computer-generated real-time interactive content, often related to virtual reality (VR) without headsets or additional devices. These displays transform user experiences in corporate, educational, research, leisure, digital art, and retail environments.
Digital Signage Solutions from Leading Brand
As the leading distributor of premium brands like GKGD Pakistan, we provide a broad spectrum of digital signage solutions to our clients across major cities. Here are some of the most sought-after Absen display models:
- GKGD Media-Suite: A game-changer for hotel TVs, offering advanced functionalities for today's fast-paced world.
- GKGD Video Walls: Operational 24/7, providing superior picture quality, adaptability, interactivity, and minimal maintenance.
Other prominent full flagged service provider include:
- GKGD Pakistan: Offering the high refresh rate 3840Hz SMD Screens for meetings and presentations and the High pixel Series for fixed indoor SMD displays.
- Al-Noor SMD Screens: Leading manufacturer of indoor and outdoor SMD screens, ideal for events, conferences, exhibitions, and billboards.
- Mulinsin: Providing a range of digital signage products, including full-service video walls, interactive kiosks, and outdoor displays.
Conclusion
No matter the size of your project, small or large, we have the right resources and expertise to provide value-added products and services from our digital signage portfolio. Get in touch with our signage experts to learn about SMD Screen Price in Pakistan about how we can make your projects exceptional and cost-effective.